For a starting point, a strong value proposition should ideally answer some fundamental questions:

1. What’s your offer/what can I get on this website?
2. Who is it for?
3. How does it improve their life or solve their problem?
4. How is this different to similar products?*

Example anaylsis

• The second line of body copy answers some of our fundamental value proposition questions
• The main headline and the first line of the body copy don’t answer any of our questions, so we have some spare real estate we can use
• The CTA button on the left-hand side is confusing
• What’s also missing is any kind of indication of what’s unique about this kind of project

Home page should focus on the objective parameters: • Product • Who is it for • Problems • Benefits