Publications, Guest Posting and Syndication

Pre-Writing

1. Leverage AI Tools for Research and Drafting
   • [ ] Scour articles, scientific journals, books from libgen and more for information - ask GPT to suggest materials to scour
   • [ ] Find opportunities to improve or repurpose the information in a new way (visually, with more character and fun)
   • [ ] Tools: ChatGPT, Jasper, Writesonic:
     • [ ] Act as a [CUSTOMER AVATAR] struggling with [PROBLEM]. Tell me how you feel, what your challenges are, what pain you are experiencing physically and emotionally, and what you want to feel better.
     • [ ] List [X] bullet points on the most common pain points [CUSTOMER AVATAR]'s experience when it comes to [SUBJECT].
     • [ ] List [X] objections a [CUSTOMER AVATAR] might have that are stopping them from [THE DESIRED ACTION].
     • [ ] List [X] bullet points on the top benefits [CUSTOMER AVATAR]s are looking for when it comes to [DESIRED SOLUTION].
     • [ ] List [X] bullet points on the top benefits [CUSTOMER AVATAR]s are looking for when it comes to [DESIRED SOLUTION]. Include specific scenarios and emotions they are looking to experience and why achieving this will help change their life.
     • [ ] Based on the benefits above, tell me a hypothetical story about a [CUSTOMER AVATAR] who used [PRODUCT/SERVICE] to achieve these benefits. Include specific emotions they felt and why this product was better than anything else they tried before.
     • [ ] What questions can I ask and points can I make that will move [CUSTOMER AVATAR] from an intellectual to an emotional place
   • [ ] Use AI tools for subject matter research, compiling data, outlining, and drafting.
   • [ ] Ensure AI-generated content is fact-checked and aligned with your brand voice.
2. Research Long-Tail Keywords
   • [ ] Tools: Ahrefs, SEMrush, Moz, Google Keyword Planner
   • [ ] Identify high-volume, low-competition keywords.
   • [ ] Analyze competitors' keyword strategies.
   • [ ] Generate a list of primary and secondary keywords.
   • [ ] Contextualise the keyword in three stages of awareness ToFu-BoFu so that you can capture and guide readers in 2+ stages to a product, service or conversion.
3. Establish a Unique Angle
   • [ ] Ensure the article establishes E-E-A-T (Expertise, Authoritativeness, Trustworthiness).
   • [ ] Provide a unique perspective or fresh insights on the topic.
   • [ ] Consider the target audience's pain points and interests.
4. Create an Outline
   • [ ] Structure the article in markdown format (H1 - H3).
   • [ ] Plan the flow of the article, including introduction, body, and conclusion.
   • [ ] Identify key points and supporting subpoints.
5. Content Planning
   • [ ] Tools: Trello, Asana, Monday.com
   • [ ] Organize and plan your content calendar.
   • [ ] Set deadlines and assign tasks to team members.

Writing

1. Utilize Headline Optimizer Tools
   • [ ] Tools: CoSchedule Headline Analyzer, Sharethrough Headline Analyzer
   • [ ] Create compelling and SEO-friendly headlines.
2. Structure the Article as a Novel
   • [ ] Hook (attention): Start with an intriguing question, fact, or anecdote.
   • [ ] Climax (pain point and important message): Highlight the main issue and key takeaway.
   • [ ] Resolution (solution): Offer practical solutions and actionable advice.
   • [ ] Develop main points with supporting details.
   • [ ] Introduce hero-anti hero dynamics - its always applicable if you look for it
   • [ ] Use subtext and subplots to add depth.
   • [ ] Include subheadings to break up the text.
   1. Write the Article
   • [ ] Utilise AI tools for drafting
     • [ ] Write the first draft of a/an [ASSET] for a/an [PRODUCT/SERVICE] on [SUBJECT]. Include a [COMPONENT 1], [COMPONENT 2], and [COMPONENT 3].
     • [ ] Re-write this [ASSET] to [GOAL] for this [PRODUCT/SERVICE]: “[PASTE COPY HERE].” Include a [COMPONENT 1], [COMPONENT 2], and [COMPONENT 3].
   • [ ] Begin H1 with the target keyword.
   • [ ] Include the keyword in the first 150 words.
   • [ ] Use the keyword in H1, H2, and H3.
   • [ ] Use keyword synonyms to avoid keyword stuffing.
   • [ ] Break apart walls of text with images, bullet points, quotes (use GPT List 3 quotes from 3 different experts on [TOPIC] that support [CLAIM]. Include the names, credentials, and sources of each quote, and hyperlinks.)
   • [ ] Ensure the article is engaging and provides value to the reader.
3. Utilize Henneke's Writing Tips
   • [ ] Use sensory words to create vivid imagery.
   • [ ] Vary sentence length for rhythm and flow.
   • [ ] Incorporate questions to engage the reader.
   • [ ] Apply the PAS (Problem-Agitate-Solution) framework.
   • [ ] Refer to the reader directly using "you."
   • [ ] Establish a specific audience.
   • [ ] Use contractions for a conversational tone.
   • [ ] Break grammar rules strategically to enhance readability.
   • [ ] Include examples and stories to illustrate points.
   • [ ] Use metaphors to simplify complex ideas.
   • [ ] Avoid clichés to maintain originality.
4. Utilize Power Thesaurus

• [ ] Enrich descriptions and avoid repetitive language.

• [ ] Update words

• [ ] Read aloud and analyse from the ideal audiences POV

  6. Integrate Schema Markup

• [ ] Tools: Google’s Structured Data Testing Tool, Schema.org