People remember images more than words.

• Black Jam

Other studies also show that metaphors enhance persuasion.

• Jam, Toast, Breakfast, BlackJam metephors for copywriting

Phrasing a well-known saying in an unexpected way is a much-loved copywriting technique.

Numerous conversion studies have found that CTA buttons with specific outcomes perform better,

The idea is that the page should be consistent in focusing on one overarching promise for its ideal customer.