EMAIL 1: You’ll welcome your subscribers to the list, tell them what they can expect, and get them to reply or segment themselves.

EMAIL 2: You’ll tell a story about a time you were frustrated by a seemingly unsolvable problem. Then relate that story to your reader’s problem, and what they’re hoping to get or learn from you.

EMAIL 3: You’ll start pushing them toward the next step in their conversion journey. You’ll offer two options: the “I’m ready now” (or “Buy”) option, and the “I need more time/info” (or “I have questions) option.

EMAIL 4: You’ll compare your service or solution to the alternatives/competition. And then you’ll hammer ‘em with social proof.

EMAIL 5: You’ll invite the reader to take the next step, and preview what’s coming next for them in this Email World you’re creating for them.