1. Research your new prospect: use CRM and behavior analytics platforms to gather detailed insights about your contact
2. Master your product knowledge: cultivate a deep understanding of your product or service to concisely articulate its unique value proposition
3. Set clear call objectives: define your desired outcome of the call to guide the conversation and ensure clarity
4. Anticipate objections: review user feedback and behavior analytics to proactively address common customer hesitations or pain points
5. Prepare engaging questions: tailor open-ended questions that dive into your prospect's goals, needs, and challenges to create a dynamic conversation
6. Curate a story: highlight product success stories and leverage storytelling techniques to engage your leads on a deeper, emotional level
7. Learn and adapt: test different sales strategies and embrace feedback to continuously improve and adapt your sales approach

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• “What problems are you experiencing?”
• “What have you tried in the past?”
• “How much money is this problem costing you?”
• “What would make your life easier?”
• “What outcomes do you want to generate?”